{"id":88495,"date":"2025-09-15T15:21:07","date_gmt":"2025-09-15T14:21:07","guid":{"rendered":"https:\/\/www.estournel.com\/bangkok-wine-fever\/"},"modified":"2025-09-19T10:42:20","modified_gmt":"2025-09-19T09:42:20","slug":"bangkok-wine-fever","status":"publish","type":"post","link":"https:\/\/www.estournel.com\/en\/home\/cos-chronicle\/bangkok-wine-fever\/","title":{"rendered":"Bangkok Wine Fever"},"content":{"rendered":"

[vc_row css_animation=”fadeInDown”][vc_column][vc_column_text el_class=”custom-intro”]<\/p>\n

O<\/span>ver recent years, Bangkok has come to count as a major player on the international wine scene, driven by the city\u2019s fervent sommeliers, its high-end hotels and the insatiable curiosity of its inhabitants.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”fadeInDown”][vc_column][vc_single_image image=”88426″ img_size=”800×650″ alignment=”center” css_animation=”fadeInDown”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]A fast-learning city <\/strong><\/p>\n

Bangkok has not waited to discover wine. According to Vittoria Dell’Anna, Sales & PR manager at The Wine Merchant, \u201cBangkok is a multicultural city, one that is constantly evolving and embraces trends with incredible speed and enthusiasm\u2014and wine is no exception.\u201d<\/em><\/p>\n

This \u00e9lan has manifested itself in a shift in culture. \u201cWe have gone from a relaxed form of consumption to a more intentional approach focused on the experience. Today, it is not just a question of drinking wine but of discovering it, talking about it and using it to build connections.\u201d<\/p>\n

Guillaume Perdigues, Head Sommelier at S\u00fchring, describes how the clientele has changed:[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”fadeInDown”][vc_column][vc_separator color=”custom” el_width=”20″ accent_color=”#b22020″][vc_column_text]\u201cThe profiles are very diverse. Expats with an established culture of wine remain devoted consumers. But consumption is progressing among the Thai. Programs like WSET allow them to understand viticulture and tasting. Today we are seeing more and more Thai sommeliers join the ranks of Bangkok\u2019s best restaurants.\u201d<\/span>\u00a0\u00a0 \u00a0\u00a0<\/em>[\/vc_column_text][vc_separator color=”custom” el_width=”20″ accent_color=”#b22020″][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Luxury hotels drive prestige<\/strong><\/p>\n

Restaurants may play a key role, but the high-end hotel business has significantly accelerated things. Mr. Max Teeta, Head Sommelier at Chatrium Grand after holding the same position at Anantara Siam, was recently named Best Sommelier of the Year. He explains,[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”fadeInDown”][vc_column][vc_separator color=”custom” el_width=”20″ accent_color=”#b22020″][vc_column_text]\u201cFine wines occupy a strategic and symbolic place in Bangkok\u2019s hotel industry. The city has established itself as a world-renowned destination for fine dining, and luxury hotels now often develop sophisticated offerings with wine at the center of the customer experience.\u201d\u00a0 <\/span>[\/vc_column_text][vc_separator color=”custom” el_width=”20″ accent_color=”#b22020″][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]It is his belief that customer expectations have changed: \u201cHigh-end consumers, whether international or local, expect to find the best producers, rare vintages and a level of service provided by experts. Wine is no longer just a beverage; it is an integral part of the history and prestige of the establishment.\u201d<\/p>\n

The city\u2019s finest hotels\u2014Mandarin Oriental, Capella, Anantara Siam, Chatrium Grand\u2014know that a wine program developed around dinners pairing food and wine, tastings led by an expert and cellar visits \u201cenhances their brand image,\u201d Mr. Max Teeta adds.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_single_image image=”88557″ img_size=”500×700″ add_caption=”yes” alignment=”right” css_animation=”fadeInDown” el_class=”Vittoria Dell’Anna” el_id=”Vittoria Dell’Anna”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”88432″ img_size=”450×650″ add_caption=”yes” el_class=”Khun Max”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Bordeaux, a universal reference<\/strong><\/p>\n

In a city that delights in discovering varietals from Jura, Etna and Corsica, Bordeaux remains a must. \u201cBordeaux remains the cornerstone of high-end wines in Thailand,\u201d emphasizes Vittoria Dell’Anna. \u201cIts intemporal nature, structure and cellaring potential make it a reference for those seeking prestige or looking to constitute a cellar.\u201d<\/p>\n

The same is true at the city\u2019s restaurants: \u201cThe grands crus <\/em>are universally recognized for their quality,\u201d underscores Guillaume Perdigues[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”fadeInDown”][vc_column][vc_separator color=”custom” el_width=”20″ accent_color=”#b22020″][vc_column_text]\u201cCollectors are especially interested in the finest vintages and prestigious formats like magnums. Bordeaux promises prestige, elegance and structure. These wines are often served at business meals, where labels and vintages play an important role.\u201d <\/span>[\/vc_column_text][vc_separator color=”custom” el_width=”20″ accent_color=”#b22020″][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Local pairings, a global culture <\/strong><\/p>\n

Adapting wine to local gastronomy is as much a question of taste as it is of strategy. \u201cStorytelling is essential to creating a connection between Bordeaux and the Thai market,\u201d Max Khun explains. \u201cThe wines of Bordeaux must show how they are relevant to local values\u2014craftsmanship, heritage, elegance\u2014and share the stories of their chateaux and their terroirs.\u201d<\/p>\n

Form also plays a role: wines by the glass, food and wine pairing menus and theme dinners offer opportunities to serve the wines of Bordeaux at more relaxed, lively restaurants as well as at Michelin-starred establishments.<\/p>\n

Vittoria adds, \u201cThe spicy, sweet, tart and umami flavors of Thai cuisine push sommeliers to explore. <\/em>Mature, supple Bordeaux pair especially well with rich, fragrant dishes of grilled pork or duck.\u201d[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=”middle”][vc_column width=”1\/2″][vc_column_text css_animation=”bounceInDown”]Cos d\u2019Estournel, a Bordeaux icon with a touch of the Far East <\/strong><\/p>\n

In this rapidly growing market, certain estates remain the <\/em>reference. Vittoria Dell’Anna, emphasizes, \u201cCos d\u2019Estournel is seen to be one of the most prestigious and recognizable estates of Bordeaux, with a strong identity and consistent quality.\u201d<\/p>\n

Mr. Max Teeta explains this success: <\/em>\u201cCos d\u2019Estournel is one of the most admired Bordeaux estates among Thailand\u2019s collectors and connoisseurs. The Asian influences of its architecture and its opulent, decisive style appeal to Thai consumers who embrace luxury and great stories. Sommeliers see Cos d\u2019Estournel as a powerful but elegant Saint-Est\u00e8phe with depth, exotic spices and excellent aging potential. Clients say it is \u2018memorable,\u2019 \u2018velvety,\u2019 and \u2018different from other Bordeaux wines.\u2019\u201d<\/p>\n

At S\u00fchring restaurant, Guillaume Perdigues agrees: \u201cCos d\u2019Estournel is truly a reference in Bangkok. Its reputation is well established, and clients appreciate its consistency and singular identity. It is not a rare occurrence for us to open old vintages that have been brought back from abroad by fervent collectors.\u201d[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”88438″ img_size=”500×700″ alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]A brilliant future <\/strong><\/p>\n

\u00a0<\/strong>Long a niche market, Bangkok is seeing the emergence of a new generation of wine lovers who are very curious and have acquired a better understanding of wine.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”fadeInDown”][vc_column][vc_separator color=”custom” el_width=”20″ accent_color=”#b22020″][vc_column_text]\u201cIt used to be that drinking fine wines was mostly about social status. But now it is about connecting\u2014with oneself, with the land, with the story of a winegrower,\u201d observes Vittoria Dell’Anna. \u201cWe have seen a rise in independent buyers, especially among women and young professionals. They are curious, well-informed and confident about what they like. Natural wine and alternative regions are often the entry point, but many come back to the classics, with better knowledge and deliberate intent.\u201d\u00a0<\/span>[\/vc_column_text][vc_separator color=”custom” el_width=”20″ accent_color=”#b22020″][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Mr. Max Teeta sums up the key to achieving this success: \u201cMake wine accessible. It shouldn\u2019t be elitist, but rather welcoming and experiential, like many Thai traditions, which are based on food and conviviality.\u201d<\/p>\n

\u00a0<\/em>Once a buzzing market and now a veritable hub, Bangkok does more than simply serve wines from around the globe: it has become a driving force for the future. The Thai capital\u2014cosmopolitan, ambitious and audacious\u2014is proving to be one of the most exciting wine scenes in Asia, more than ready to promote fine wines\u2014Bordeaux above all\u2014well beyond its borders.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

Over recent years, Bangkok has come to count as a major player on the international wine scene, driven by the city\u2019s fervent sommeliers, its high-end hotels and the insatiable curiosity of its inhabitants.<\/p>\n","protected":false},"author":5558,"featured_media":88440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[132,140],"tags":[],"class_list":["post-88495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-regards-dailleurs","category-article"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.estournel.com\/en\/wp-json\/wp\/v2\/posts\/88495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.estournel.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.estournel.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.estournel.com\/en\/wp-json\/wp\/v2\/users\/5558"}],"replies":[{"embeddable":true,"href":"https:\/\/www.estournel.com\/en\/wp-json\/wp\/v2\/comments?post=88495"}],"version-history":[{"count":10,"href":"https:\/\/www.estournel.com\/en\/wp-json\/wp\/v2\/posts\/88495\/revisions"}],"predecessor-version":[{"id":88642,"href":"https:\/\/www.estournel.com\/en\/wp-json\/wp\/v2\/posts\/88495\/revisions\/88642"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.estournel.com\/en\/wp-json\/wp\/v2\/media\/88440"}],"wp:attachment":[{"href":"https:\/\/www.estournel.com\/en\/wp-json\/wp\/v2\/media?parent=88495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.estournel.com\/en\/wp-json\/wp\/v2\/categories?post=88495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.estournel.com\/en\/wp-json\/wp\/v2\/tags?post=88495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}