{"id":31609,"date":"2023-02-27T11:46:51","date_gmt":"2023-02-27T10:46:51","guid":{"rendered":"https:\/\/www.estournel.com\/les-vignerons-comme-les-rappeurs-defendent-leurs-origines\/"},"modified":"2023-02-27T16:37:06","modified_gmt":"2023-02-27T15:37:06","slug":"les-vignerons-comme-les-rappeurs-defendent-leurs-origines","status":"publish","type":"post","link":"https:\/\/www.estournel.com\/en\/home\/cos-chronicle\/les-vignerons-comme-les-rappeurs-defendent-leurs-origines\/","title":{"rendered":"\u201cWinemakers and Rappers Like to Represent Their Hood\u201d"},"content":{"rendered":"

[vc_row css_animation=”fadeInDown”][vc_column][vc_column_text el_class=”custom-intro”]<\/p>\n

A<\/span> meeting of the minds with Jermaine Stone, a New Yorker passionate about forging connections between wine and hip-hop! <\/span><\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_single_image image=”31589″ img_size=”600×600″ alignment=”center”][\/vc_column][vc_column width=”1\/2″][vc_custom_heading text=”Jermaine, you went from being a rapper from the Bronx to a wine entrepreneur. How is that even possible?” font_container=”tag:h5|text_align:left” use_theme_fonts=”yes” el_class=”pink-color”][vc_column_text]“I have always loved music. Everyone assumed that I was going to be a rapper. When I got to university, I got a job in fulfillment at the wine auction house Zachys to help pay for school.
\nI moved up the ladder at Zachys and then at Wally\u2019s before starting my consulting business, Cru Luv, which is dedicated to bringing wine and hip-hop closer together.”<\/span>[\/vc_column_text][vc_custom_heading text=”Do you think the wine industry is ready to open up to the world of hip-hop?” font_container=”tag:h5|text_align:left” use_theme_fonts=”yes” el_class=”pink-color”][vc_column_text]“100%! When I started Cru Luv and the Wine & Hip-Hop podcast, I saw where the wine industry was going. Hip-hop has been around for fifty years, and there are many people in wine who grew up listening to it.
\nWith Wine & Hip-Hop, I am trying to humanize these industries, which are often misunderstood and sometimes between one another!”<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”fadeInDown”][vc_column][vc_separator color=”custom” el_width=”20″ accent_color=”#b22020″][vc_column_text]<\/p>\n

“Bordeaux is the Mount Rushmore of wine.”<\/em><\/span><\/strong><\/span><\/em><\/p>\n

[\/vc_column_text][vc_separator color=”custom” el_width=”20″ accent_color=”#b22020″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_custom_heading text=”What connects fine wine and hip-hop?” font_container=”tag:h5|text_align:left” use_theme_fonts=”yes” el_class=”pink-color”][vc_column_text]“First of all, there is a sense of pride in representing where you come from. Winemakers and rappers like to represent their hood, whether it\u2019s a terroir <\/em>or a neighborhood.
\nAnd wine and hip-hop also share a very entrepreneurial culture, a spirit of conquest. Finally, whether we are experts or not, we can share an emotion when tasting a wine or listening to a song. It is about finding a connection that goes beyond appearances or differences.”<\/span>[\/vc_column_text][vc_custom_heading text=”How should the wine world approach hip-hop culture?” font_container=”tag:h5|text_align:left” use_theme_fonts=”yes” el_class=”pink-color”][vc_column_text]“Rappers already appreciate the world of wine. I think it\u2019s up to wine players to stand with them. This means connecting at events, through content and in places familiar to the hip-hop world, such as in music videos, which offer great visibility.
\nI look at the way the fashion industry has successfully embraced the language of hip-hop. I think the same opportunity exists for wine.”<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”31405″ img_size=”1080×810″ alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_custom_heading text=”What is your perception of Bordeaux Grands Crus and how does the hip-hop community feel about them?” font_container=”tag:h5|text_align:left” use_theme_fonts=”yes” el_class=”pink-color”][vc_column_text]“With its Grands Crus, Bordeaux is the Mount Rushmore of wine. To me hip-hop can also be very hierarchical: we like to rank the best rappers in history.
\nLike in wine, there are the big stars: Biggie, Jay-Z, Nas… This is the level of the Grands Crus of Bordeaux.”<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_video link=”https:\/\/www.youtube.com\/watch?v=kNNpZ1-4YW0″][\/vc_column][vc_column width=”1\/2″][vc_custom_heading text=”Let\u2019s say we sit down for a glass of Cos d\u2019Estournel. What music would you listen to?” font_container=”tag:h5|text_align:left” use_theme_fonts=”yes” el_class=”pink-color”][vc_column_text]“I would go with Cos d\u2019Estournel Blanc, a wine that is outside the norm, and I\u2019d play \u201cSmoothies in 1991\u201d by Larry June<\/a>. Cos d\u2019Estournel Blanc has that beachy vibe, that freshness and depth that would be super with Larry June, chill but also very luxurious!
\nLarry June is a rapper who is always well-dressed and takes care of himself. That to me is a perfect parallel for Cos d\u2019Estournel, which tends to its terroir and environment so carefully.”<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

A meeting of the minds with Jermaine Stone, a New Yorker passionate about forging connections between wine and hip-hop! <\/p>\n","protected":false},"author":1749,"featured_media":31407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[132,136],"tags":[],"class_list":["post-31609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-regards-dailleurs","category-interview"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t