La Réserve à la Plage opened in April on Saint Tropez’s mythic Pampelonne Beach.
Designed to evoke a promenade opening out unto an infinite sea where nothing but blue meets the eye as far as one can see, La Réserve à la Plage was created by Michel Reybier in collaboration with Philippe Starck. On the very beach where the Saint Tropez legend was born, La Réserve à la Plage’s bar, restaurant and beach club—open from morning to night—blend perfectly into their stunning natural surroundings. Always true to his passion for authenticity, Michel Reybier sought to create a warm, familial atmosphere full of charm and a far cry from fleeting trends.
